Los Angeles Creative Agency Recognized for Rallying Clipper Nation and Angelenos Around Shared Values and Culture of The Real, Authentic L.A.
LOS ANGELES, Sept. 3, 2020 /PRNewswire/ — Battery, the L.A. based creative advertising agency known for unignorable work in entertainment, gaming, and consumer goods, has been named a finalist at the 2020 ThinkLA Awards in the Advertising Achievement Award category for its integrated marketing campaign for the L.A. Clippers 2019 – 2020 NBA season.
The Clippers have fearlessly put in the work to earn the respect of fans globally, establishing themselves through groundbreaking investments in the team, the greater Los Angeles community, innovative technologies and the game experience.
The Clippers style of basketball is tough, driven and built on unrelenting conviction, as witnessed during the 2018-19 season. Battery set out to highlight these admirable traits by crafting a TVC/Digital Film campaign for the ’19-20 season aimed at increasing the momentum of this movement, and connecting Clipper Nation, Angelenos and fans nationwide to the Clippers’ brand of basketball, and what it means to be an authentic representative of Los Angeles culture.
Battery looked to leverage a black and white film aesthetic that reflects the LA Clippers’ grit, sophistication, and deeply human and emotional connection to the city of LA. In LA’s colorful landscape, the black and white approach was intentional in that we wanted it to stand out, and resonate with the community.
“We wanted to kick off the season in a big way with a campaign that communicated who we are, what we stand for and how we play—driven by the same values of hustle, grid and relentless optimism that define the people who make up this great city,” said Matt Paye, vice president of marketing for the L.A. Clippers. “Battery brought our vision to life in a way that has created a groundswell movement in L.A. and beyond.”
Battery’s mission is to create brand impact with work that cannot be ignored. The company has been awarded “Small Agency of the Year” by Advertising Age three times and in 2019, Havas bought a stake in Battery. We operate across 5 offices creating campaigns for forward-thinking clients, including Epic Games, Netflix, Activision, Royal Bank of Canada and the L.A. Clippers. For more information, visit batteryagency.com.
A nonprofit, mutual benefit 501(c)(6) trade association, ThinkLA was born in 2006 to promote Los Angeles as a world center of creative thinking and innovation in marketing and media and to bring more clients and talent to the region. ThinkLA’s mission is to connect and inspire the Southern California marketing community. Our goal is to facilitate business growth and promote the intellectual infrastructure for creativity. We bring together creators, buyers, and sellers and help our members stay ahead of the curve and prosper in the rapidly evolving advertising ecosystem.
ABOUT THE L.A. CLIPPERS
Led by Chairman Steve Ballmer, the L.A. Clippers in 2019-20 are competing in the franchise’s 50th season, after eight consecutive winning seasons and seven Playoff appearances over the past eight years. Head Coach Doc Rivers, the winningest head coach in franchise history, has compiled the NBA’s 5th-best record over the course of his time in L.A. The Clippers are committed to the city of Los Angeles and through the L.A. Clippers Foundation, provide resources and opportunities that make a positive difference toward leveling the playing field for youth in Southern California. Visit the Clippers online at www.clippers.com or follow them on social media @LAClippers.
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