Business Insider’s biggest advertising and media stories for August 3

Hi! Welcome to the Insider Advertising daily for August 3. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today: Advertisers return to Facebook, Netflix’s new CMO Bozoma Saint John, and Microsoft reportedly eyes TikTok.

 

Carolyn Everson

Carolyn Everson, is the VP of global marketing solutions at Facebook

John Phillips/Getty Images


Advertisers not part of the boycott also cut back spending on Facebook in July, but the platform says it will be just fine

Read the full story here.


Bozoma Saint John Netflix

Bozoma Saint John attends the American Black Film Festival Honors Awards Ceremony at The Beverly Hilton Hotel on February 23, 2020 in Beverly Hills, California.

Amy Sussman/Getty Images


How Netflix’s new CMO Bozoma Saint John rose to become the biggest ‘badass’ in marketing

Read the full story here.


donald trump oval office



Jabin Botsford/The Washington Post via Getty Images


Trump to reportedly order TikTok’s owner ByteDance to sell its US operations

Read the full story here.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren

Disclosure: Mathias Döpfner, CEO of Business Insider’s parent company, Axel Springer, is a Netflix board member.

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