Business Insider’s biggest advertising and media stories for August 6

Hi! Welcome to the Insider Advertising daily for August 6. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today’s news: Disney Plus hits a new milestone but trails behind Netflix’s revenue, salary data for top agency roles, and marketers weigh in on Microsoft’s potential TikTok acquisition.


mulan

Disney Plus’ “Mulan”

Disney


Disney Plus’ audience growth has wildly exceeded expectations but it brings in less than half the revenue Netflix does per subscriber

Read the full story here.


Mark Read, CEO of WPP Group, the largest global advertising and public relations agency, poses for a portrait at their offices in London, Britain, July 17, 2019.  REUTERS/Toby Melville

Mark Read, CEO of WPP Group

Reuters


Top ad industry salaries, revealed: How much the biggest holding companies including WPP, Publicis, and Omnicom pay employees, from junior account directors to global creative leads

  • Patrick Coffee dug into the US Office of Foreign Labor Certification’s 2019 disclosure data to find out how much top roles are paid at the five largest ad holding companies: WPP, Publicis, Omnicom, IPG, and Dentsu.
  • According to the data, a chief creative officer at WPP makes between $830,000 to $880,000 a year while a chief strategy officer at Omnicom makes between $300,000 to $500,000.
  • The data looks at all foreign workers applying for both permanent green card visas and temporary H-1B, H1B1, and E-3 visas. It does not include every type of visa, pay rates for US-born employees, or compensation beyond base salaries.

Read the full story here.


Kevin Mayer TikTok former Disney

TikTok CEO Kevin Mayer

Michael Buckner/WireImage


Marketers warily continue to spend on TikTok but some are building escape clauses into their contracts because of the political uncertainty

Read the full story here.


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— Lauren

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