Global Contextual Advertising Industry

hafiz caem

Global Contextual Advertising Market to Reach $447. 9 Billion by 2027. Amid the COVID-19 crisis, the global market for Contextual Advertising estimated at US$145. 1 Billion in the year 2020, is projected to reach a revised size of US$447.

New York, Sept. 03, 2020 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Global Contextual Advertising Industry” – https://www.reportlinker.com/p05798251/?utm_source=GNW
9 Billion by 2027, growing at a CAGR of 17.5% over the analysis period 2020-2027. Activity-based Advertising, one of the segments analyzed in the report, is projected to record a 17.5% CAGR and reach US$185.6 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Location-based Advertising segment is readjusted to a revised 18.6% CAGR for the next 7-year period.

The U.S. Market is Estimated at $39.1 Billion, While China is Forecast to

Read More

Only 10% advertisers are confident in their knowledge of programmatic audio advertising: Xaxis Report

hafiz caem

 Xaxis surveyed 107 agency and advertiser participants, and 25 publishers and media owners to understand the drivers, challenges and adoption of programmatic audio.Xaxis surveyed 107 agency and advertiser participants, and 25 publishers and media owners to understand the drivers, challenges and adoption of programmatic audio.

Mobile devices are believed to have the highest audience reach, according to the Programmatic Audio Playbook for marketeers launched by Xaxis. As per the survey, despite the high adoption rate, only 71% of advertisers commit less than 10% of their total ad investment to digital audio channels while 50% of publishers and media owners revealed that they get zero revenue from digital audio advertising. Xaxis surveyed 107 agency and advertiser participants, and 25 publishers and media owners to understand the drivers, challenges and adoption of programmatic audio. Meanwhile, brand awareness and advertising recall emerge as the most important metrics for clients running programmatic audio advertising at 71% followed by reach and frequency at 54% and the listen through rate at 54%.

Programmatic advertising for audio in this

Read More

Why in-game advertising should be part of your media mix

hafiz caem

One of the few growth areas during lockdowns around the world has been gaming, but current level of investment in in-game advertising does not reflect the opportunity; the latest WARC Guide explores why.

In The WARC Guide to marketing in the gaming ecosystem, Andy Sampson, Global Client Lead at Wavemaker, notes that the effect of the pandemic on the gaming sector has been two-fold. 

Firstly, there has been an increase in the number of active players – either new ones or previous gamers with more time on their hands reigniting their passion; secondly, there has been more time spent playing and an increase in game-related content consumption.

“Gaming is arguably the world’s favourite form of entertainment, generating more revenue than TV, film or music,” he points out.

“Gamers are a cross-section of our societal makeup, coming from all ages, genders and incomes. They are a highly-engaged audience that ‘leans-in’ to

Read More

it’s about the (thin) margins

hafiz caem

In my previous agency, ‘Advertising is a senior people’s business’ was a maxim – a true one at that. And senior people from both sides need to talk strategy and chart out an execution plan, which may involve use of all kinds of media – traditional or digital (the lines are blurring, in any case).

It calls for generalists, who have a grasp of the basics of marketing, brand building, and the role of media and platforms in achieving business growth. Just as they needed to know the best practices and strengths of, say, radio as a medium, they need to appreciate the same of social media, new technologies and platforms. Again, it calls for nothing more than common sense and a willingness to learn, adapt.

In my view, the desire to position prefer young talent over senior folks (positioned as ‘has-beens’, who don’t get digital) is directly linked to

Read More

Rewarded Advertising Diversifies Revenue And Motivates Mobile Gamers During Pandemic Gaming Boom

hafiz caem

Gaming apps are experiencing their biggest year yet, fueled by record levels of app downloads and consumer spending.  Mobile app usage across all categories grew 40% year-over-year with Gaming apps leading the way, according to data from app store intelligence provider App Annie for the second quarter of 2020. April saw an all-time high of over 200 billion hours. Meanwhile, consumer spending in apps spiked to $27 billion. Games and esports analytics firm Newzoo reckons roughly one-third of the planet’s population—that’s 2.6 billion people—will play mobile games this year. Many are die-hard gaming fans, and many more are part of a new and captive audience forced by global events to practice social distancing and use their downtime to seek digital distractions.

The lockdown also opens opportunities for models and approaches that monetize audience attention, as well as optimizing

Read More

AT&T and Verizon’s goal to revolutionize advertising looks doomed

hafiz caem

  • AT&T and Verizon have spent billions to buy media and tech companies to restart their businesses and change the way advertising is sold, but are far from having realized that strategy.
  • Verizon has since written down the value of its media properties while AT&T is now reportedly selling parts of its business that were core to its ambitions.
  • Meanwhile, neither has dented Facebook and Google’s dominance of digital advertising.
  • Visit Business Insider’s homepage for more stories.

 

Daenerys outside Meereen Game of Thrones season four

Emilia Clark as Daenerys Targaryen in season four.

HBO


A few years ago, AT&T laid out in grandiose terms its plan to reinvent the way all of TV advertising was sold, taking on Facebook and Google in the process and perhaps craziest, making ads people don’t hate.

“The modern media company [has] everything to do with the combination of content, distribution, data and technology,” Brian Lesser, an ad agency vet who was brought on

Read More

How advertising industry is on the route to revival

hafiz caem



a person standing in front of a television screen: Companies have also begun to invest in creating customer data platforms in an effort to learn more about consumer behaviour


© Provided by The Financial Express
Companies have also begun to invest in creating customer data platforms in an effort to learn more about consumer behaviour

While the last few months have severely impacted the media and advertising world, the likelihood of the sector returning back to normalcy has increased as brands look to allocate big budgets on marketing ahead of the festive season. “The onset of the festive season along with the on-going edition of the Indian Premier League has brought some respite to the media and advertising industry,” Anant Goenka, executive director, The Indian Express Group, said. He was speaking at the inaugural edition of the BrandWagon Conclave, held virtually.

He further stated that the recovery of the advertising industry is well underway as brands have started to advertise again and categories such as ed-tech, online gaming, e-commerce among others seems to have upped their ad spends. Further,

Read More

Cavai discusses how brands can continue to innovate their advertising

hafiz caem

The most digitally-advanced brands have performed well this year, despite the challenges facing all of us, writes Karol Smith, Global Head of Advertiser Experience from Cavai. But most brands will need to leverage innovative advertising formats in order to stay ahead

We all know by now that there have been silver linings for some lucky brands this year. Amazon’s net sales leapt by 40 per cent year-on-year to $88.9bn in the second quarter of 2020, while Apple also experienced a positive uplift, with CEO Tim Cook putting the company’s performance down to the brand’s ‘relentless innovation’.

Maybe your enterprise has been equally well positioned and has found booming growth in a time of widespread hardship. But for most, marketing budgets have taken a hit, and for a while at least, advertising will have to work harder than ever if it is to drive revenue.

In the quest to improve the

Read More

Global Social Media Advertising Industry

hafiz caem

Global Social Media Advertising Market to Reach $248. 2 Billion by 2027. Amid the COVID-19 crisis, the global market for Social Media Advertising estimated at US$85. 2 Billion in the year 2020, is projected to reach a revised size of US$248.

New York, Aug. 19, 2020 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Global Social Media Advertising Industry” – https://www.reportlinker.com/p05818087/?utm_source=GNW
2 Billion by 2027, growing at aCAGR of 16.5% over the period 2020-2027. Desktop, one of the segments analyzed in the report, is projected to record 15.2% CAGR and reach US$155 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Mobile segment is readjusted to a revised 18.9% CAGR for the next 7-year period.

The U.S. Market is Estimated at $23 Billion, While China is Forecast to Grow at

Read More

Free ebook: 7 signs you may have an advertising conversion problem

hafiz caem

In digital advertising, good decisions are driven by meaningful data. But today’s advertisers are faced with an abundance of it. It used to be that more data was better, but now, businesses are extracting such a wide variety from such a broad spectrum of sources, just knowing where to start is a challenge.

Fortunately, regardless of your business or industry, there are a few common ways to identify advertising conversion problems that impact your bottom line.

In the newest ebook by Postclick, they detail the seven most common signs you have an advertising conversion problem. Each of these indicators emphasizes that online consumers deserve a personalized post-ad-click experience for them to convert. Brands like yours must continue the same narrative from the ad through the landing page.

Download the free ebook here by completing this short form:

The new ebook also details why brands focusing on direct response advertising must

Read More