After eight years of giving, the “Mizzou: Our Time to Lead” fundraising campaign has passed $1.4 billion.
The campaign was publicly launched at Mizzou Arena in 2015 to much fanfare, including a performance from MU alumna Sheryl Crowe and an appearance from then student-athlete, now Olympian, J’den Cox, according to previous Missourian reporting.
The goal of the campaign, which had already raised $650 million in a silent phase starting in 2012, was clear: MU would raise $1.3 billion by June 30, 2020.
MU reached that number in March, more than three months early, and has now exceeded the original goal by raising $1.4 billion as of Sept. 25, according to an MU news release. This money has gone toward scholarships, research and improving the university’s infrastructure.
According to MU, the larger “Our Time to Lead” campaign is credited with a 101% increase in the university’s endowment, which totaled around $1.17