Marketing Conclave 2020: Why digital advertising is here to stay

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Digital advertising is increasingly being adopted by brands in order to chart an effective communication strategy

The rise in consumption of digital media across the country has forced organisations to think ‘digital.’ “Indian government had never indulged in digital advertising, however, this year we had to issue a policy where we began investing in digital advertising so as to reach masses since digital newspapers have become more popular than newspapers,” Prakash Javadekar, Minister of Information and Broadcasting, said. He was speaking at the 16th Marketing Conclave held by industry body Internet and Mobile Association of India (IAMAI), virtually.

For Girish Agarwal, director, Dainik Bhaskar Group, the pandemic has made publishers aware of the fact that readers like to be updated 24×7. “In the covid-era, a new dual trend has set in. While people read newspapers in the morning, they go to the news websites or apps throughout the day in

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Adverty Completes Integration with US-Based Digital Advertising Technology Platform Smaato

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Adverty AB (publ) has completed the technical integration with US-based Smaato’s Digital Advertising Technology Platform, which gives publishers and app developers control over their monetisation strategy when delivering ads to mobile apps and games. The partnership enables Smaato’s wide range of global buy-side partners and advertisers to access Adverty’s new seamless in-game ad inventory at scale.

Adverty, the leading in-game platform for advertisers, agencies and content creators, announces the completed platform integration with US-based Smaato’s Digital Advertising Technology Platform used by top brands and media buyers to specifically access advertising space in mobile games and applications. The partnership, signed at the end of last year, allows Smaato’s buy-side clients to access Adverty’s unique seamless in-game ad inventory at scale, while Adverty can tap into global marketers looking to advertise within games.

“The core of Smaato’s Digital Advertising Technology Platform is to help app developers create seamless, tailored and engaging experiences”,

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Apple, Amazon, and Google hike their developer, seller, and advertising fees in response to new digital taxes in Europe

The big picture: The efforts of the OECD to get almost 140 governments on board with a new global framework for taxation have mostly prevented a patchwork of national measures. However, some European countries aren’t willing to wait, which is why tech giants like Amazon, Apple, and Google have now increased their developer and advertising fees, despite previously showing their support for new international tax rules.

Earlier this year, several countries in Europe — including the UK, France, Austria, Italy, Poland, and Turkey — revealed a new digital services tax that would be imposed on tech giants and advertisers later this year. This is partly the result of very slow progress in the OECD’s efforts to get 137 countries to reach an agreement on new international tax rules, which would prevent any tax avoidance practiced by multinational corporations.

The OECD did manage to convince countries like Spain, Belgium, France and

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NAB: Digital Giants Put Local Broadcasters at Disadvantage for Advertising

WASHINGTON—When it comes to the current advertising market, local TV and radio stations are at a competitive disadvantage compared to digital technology powerhouses like Google, Facebook and YouTube, according to the NAB.

These comments came from NAB President and CEO Gordon Smith in a filing submitted to the House Judiciary Committee’s Subcommittee on Antitrust, Commercial and Administrative Law. In addition to a disadvantage, Smith says that these digital powerhouses can impede broadcasters’ ability to effectively monetize their own content online.

Per Smith, TV and radio stations rely on advertising revenue to invest in local journalism, but the new competition for advertising makes it a struggle for broadcasters to offset newsgathering expenses.

“The massive shift in advertising to other platforms has profoundly affected local broadcasters,” said Smith. “Stations in mid-sized and small markets with limited economic bases have been disproportionately impacted because any significant loss of revenue has an outsized

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Adomni expands cartop advertising program to include Niio digital artwork

LAS VEGAS, Sept. 2, 2020 /PRNewswire/ — Adomni, is teaming up with Niio, the premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber’s cartop advertising network, Uber OOH powered by Adomni, that launched this past February.

“We saw a special opportunity to utilize captivating digital artworks to bring color, positive energy and creative inspiration to the huge audiences that Uber OOH reaches,” said Adomni CEO, Jonathan Gudai. “Our selection of Niio was driven by their deep expertise in curating premium moving image artworks and their huge content library of more than 13,000 artworks of 4,000+ artists from around the world.”

From a marketer’s perspective, the gallery quality Niio artworks provide a powerful way to increase performance KPIs such as ad recall and consumer attention. “As consumers ourselves, we know first-hand

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OWC Launches New Mercury Elite Pro Dual with 3-port Hub, the Digital Desktop Centerpiece for Home Office, Small Business, Creative Pros

Tech leader releases high-capacity powerhouse storage solution with 3-port 10Gb/s powered USB hub to supercharge learn from home, work from home and demanding workflows everywhere

WOODSTOCK, Ill., Sept. 3, 2020 /PRNewswire/ — OWC®; a leading zero emissions Mac and PC technology company and one of the world’s most respected providers of Memory, External Drives, SSDs, Mac & PC docking solutions, and performance upgrade kits introduces the new OWC Mercury Elite Pro Dual with 3-Port Hub. Designed to handle diverse workflows, the Mercury Elite Pro Dual offers up to 32TB of storage capacity plus a built-in high-powered USB hub for accessory connectivity and device charging, easily making it the centerpiece of your digital desktop. The compact Mercury Elite Pro Dual is equipped and ready to go to give you its best performance with any USB equipped Mac, PC, or tablet from nearly the last decade. You don’t need

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AT&T Likely to Sell its Digital Advertising Unit Xandr; Target Price $25 in Worst-Case

AT&T Inc, an American multinational conglomerate holding company, is in discussions to sell its digital advertising unit Xandr, the Wall Street Journal reported citing people familiar with the matter, sending its shares down over 1% on Tuesday.

“Discussions are at an early stage and may not ultimately result in a sale, which is unlikely to fetch more than the amount AT&T paid for AppNexus in 2018,” the WSJ reported.

AT&T’s consolidated revenues for the second quarter totalled $41.0 billion versus $45.0 billion in the year-ago quarter. The COVID-19 pandemic impacted revenues across all segments.

Xandr revenue climbed more than 15% last year to $2 billion.

“AT&T’s wireless growth opportunities remain impressive with the widespread launch of mobile 5G services in several cities. The inherent growth potential of the streaming services from HBO Max also bodes well,” noted analysts at Zacks Research.

“(But) AT&T continues to struggle in a competitive and

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Macy’s Shares Rise on Strong Digital Sales

– By Sydnee Gatewood

Iconic department store chain Macy’s Inc. (NYSE:M) reported its second-quarter results before the opening bell on Wednesday.

The New York-based retailer, which also owns the Bloomingdale’s and Bluemercury brands, posted an adjusted loss of 81 cents per share. This was better than the loss of $1.77 that Refinitiv analysts were anticipating, but down from earnings of 28 cents per share a year ago. Revenue declined 35.8% from the prior-year quarter to $3.56 billion, yet still topped analysts’ expectations of $3.48 billion.

Macy’s Shares Rise on Strong Digital Sales

Due to store closures related to the Covid-19 pandemic, comparable store sales declined 35.1% on an owned plus licensed basis. Analysts were projecting a 28.2% decrease. It also recorded a 53% increase in digital sales as consumers favored shopping online even as traditional brick-and-mortar stores began to reopen.

America’s department stores have struggled more than other retailers

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Opportunities For Digital Advertising Amid A Fluctuating Landscape

Founder & CEO at Kochava, the leading mobile attribution platform and mobile data marketplace. 20+ yrs as a technology innovator and leader.

Just like the world we’re living in, there is a good deal of uncertainty in digital advertising right now. In the middle of the current pandemic, the adtech world is mapping out new avenues for growth in the wake of sea-changing news from tech giants and regulatory entities this year. Apple’s announcement about the limitations with its ID for Advertisers (IDFA) — the primary way advertisers have customized ads for consumers with iOS devices — is only the latest hurdle forcing the industry to forge new ways of transacting business.

The IDFA may not mean much to the average person, but to digital advertising professionals, and specifically for mobile-focused advertisers, not being able to easily measure and attribute ad placements is close to catastrophic. With restrictions

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AIM organizes The 2nd HK Digital Advertising Start-ups X Publishing Promotion Support Scheme Awards Presentation Ceremony and Winners’ Sharing Seminar, Business News

Recognizes Outstanding Digital Advertising Campaigns’ Indefinite Innovation and High-Quality Design

HONG KONG, Aug. 4, 2020 /PRNewswire/ — To further promote the collaboration between digital advertising and publishing industries, the Hong Kong Association of Interactive Marketing (“AIM”) organizes the 2nd “Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme” (the “Support Scheme”), with Create Hong Kong (“CreateHK”) of the Government of the Hong Kong Special Administrative Region (“HKSAR”) as the lead sponsor. To recognize the outstanding digital advertising campaigns launched under the Support Scheme and the teams behind them, AIM held the online Digital Advertising (for Publishing) Awards Presentation Ceremony and Winners’ Sharing Seminar today. AIM is honored to have Mr. Ralph SZETO, Chairman, AIM, and Dr. Elvin LEE, Chairman, the Hong Kong Publishing Federation, to join the live streaming of the event. 

Mr. Victor TSANG, Head of CreateHK, thanked AIM for organizing the 2nd

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