The rise in consumption of digital media across the country has forced organisations to think ‘digital.’ “Indian government had never indulged in digital advertising, however, this year we had to issue a policy where we began investing in digital advertising so as to reach masses since digital newspapers have become more popular than newspapers,” Prakash Javadekar, Minister of Information and Broadcasting, said. He was speaking at the 16th Marketing Conclave held by industry body Internet and Mobile Association of India (IAMAI), virtually.
For Girish Agarwal, director, Dainik Bhaskar Group, the pandemic has made publishers aware of the fact that readers like to be updated 24×7. “In the covid-era, a new dual trend has set in. While people read newspapers in the morning, they go to the news websites or apps throughout the day in