Facebook Campus Hotel a Bet on Bright Future for Business Travel

(Bloomberg) — Corporate travelers, typically back on the move after Labor Day, are still hunkered down at home, with little telling when they’ll start seeing clients again or if the embrace of video conferencing will end the need to get on the road at all.

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It’s a chilling prospect for the hotel industry, which leans heavily on corporate travel departments to fill rooms at full rates. Still, some are banking on a big future for business travel.

CitizenM, a Dutch lodging brand backed by Singapore’s sovereign wealth fund, is moving ahead with plans to open its tech-forward boutique hotels across the U.S. It’s a bet that remote work will actually increase the need for employers to bring scattered staff together.

“The world is a different place now, but the demand generators we would have had pre-pandemic have only gotten bigger,” citizenM managing director Ernest Lee said in an

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Facebook lifts block on pro-Biden ad, citing ‘enforcement error’

SAN FRANCISCO (Reuters) – Facebook Inc (FB.O) said on Monday it had erred in blocking a pro-Biden ad submitted by Democratic political action committee Priorities USA, after initially telling the group the video violated its policy against “sensational” content.

U.S. Democratic presidential nominee and former Vice President Joe Biden speaks about safety in America during a campaign appearance in Pittsburgh, Pennsylvania, U.S. August 31, 2020. REUTERS/Alan Freed

A company spokesman cited an “enforcement error” and said Facebook was approving the ad, which showed clips of President Donald Trump threatening to end Obamacare and Democratic presidential candidate Joe Biden saying “c’mon man” in response.

According to a screenshot of the rejection notice shared by Priorities USA strategist Josh Schwerin, Facebook had initially cited its policy against ads containing “shocking, sensational, inflammatory, or excessively violent content.”

Examples of ad content barred by the policy include graphic depictions of torture, dehumanizing

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New to Facebook Advertising: Here’s What You Need to Know

Is it worth spending your marketing dollars in Facebook advertising?

In this article, instead of bombarding you with a checklist of to-dos as a Facebook Ad newbie, let us work backwards and touch on these points.

1 – Are my clients on Facebook?

2 – How will I know if Facebook Ad works for my business?

3 – What is one thing that you would tell companies new to Facebook advertising?

4 – How will I know my Facebook ad is profitable?

5 – How do I control what I spend on Facebook advertising?

6 – Important tips when starting on Facebook Advertising

Are my clients on Facebook?

Facebook has a massive number of active users.

As of May 2020, they had 2.60 billion users worldwide; therefore, the likelihood of your Facebook audience is very high.

Facebook currently ranks as the second “most widely used social media platforms among U.S.

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Facebook warns that iPhone software changes will hurt its advertising business | US & World News

(CNN) — Facebook says its ability to serve ads to iPhone users will be significantly curtailed by Apple’s latest software update.

Apple’s new operating system, iOS 14, places additional restrictions on user data that make it harder to serve them with targeted ads, Facebook said in a note to developers Wednesday. The biggest impact from the changes will be on Audience Network, Facebook’s service that allows advertisers to target users even when they’re using non-Facebook apps. Facebook did not reveal how much of its business the service comprises, but cited tests showing that removing personalization led to a more than 50% drop in revenue from the Audience Network.

Facebook says it will stop collecting identifiers for advertisers on devices that use iOS 14 and limit the data apps can collect using its services, making it harder for advertisers to track Apple users.

“This is not a change we want to

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Facebook ‘prepares’ app developers for iOS 14 advertising catastrophe

Bottom line: Facebook’s “Audience Network” could be severely crippled by Apple’s new privacy features coming in iOS14. Facebook is warning its app developers of a possible drastic or catastrophic reduction in ad revenue for developers. However, the social media titan stands to lose even more income itself if it does not fix the platform to cope with iOS 14’s rules.

In June, Apple showcased iOS 14 at its Worldwide Developers Conference. One of the new security features coming to the mobile operating system is better personal information transparency. Not only will developers have to show users how they collect, use, and share their information, but apps will have to ask permission to scrape this data.

Facebook is now notifying app developers that this feature could tank their ad revenue. One of the tidbits of data that apps grab is the device’s IDFA. Facebook’s Audience Network platform uses this unique identifier

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Facebook sues maker of advertising SDK for refusing to participate in audit

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Facebook has filed lawsuits today in both the US and the UK against MobiBurn, a UK software company that provided advertising tools for mobile app developers.

In particular, MobiBurn provided an advertising software development kit (SDK) that allowed app developers to embed ads inside their applications and monetize user behavior.

But in a lawsuit filed today, Facebook claims the SDK contained malicious code that illegally collected the personal data of Facebook users.

Facebook said the data was collected when users installed any mobile app that contained the MobiBurn advertising SDK. When this happened, the code would activate and collect a person’s name, time zone, email address, and gender.

“Security researchers first flagged MobiBurn’s behavior to us as part of our data abuse bounty program,” said Jessica Romero, Facebook’s Director of Platform Enforcement and Litigation.

MobiBurn declined to participate in an audit

However, while Facebook was handling this report internally, these

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Facebook complains about Apple’s new privacy moves

On Wednesday, Facebook became the latest organization to speak openly about the changes, telling investors and users that Apple’s move will hurt the social network’s bottom line because it will limit the kind of personalized targeting that makes Facebook’s ads so valuable to advertisers. “This is not a change we want to make, but unfortunately Apple’s updates to iOS14 have forced this decision,” the company said in a blog post.

Some in the advertising industry see the move as part privacy, part self-interest on the part of Apple. Apple also offers advertising, and by limiting the amount of data outside marketers collect, Apple’s access to the data becomes more valuable.

“I think there’s probably 30 percent truth in that they’re doing it for privacy reasons, and it’s 70 percent that they’re doing it because it’s what’s good for Apple,” said Nick Jordan, founder of Narrative I/O, which helps companies gather

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Election 2020: Facebook advertising spends



a sign on the side of a road


© Provided by Newsroom


Politicians have until October 17 to turn likes, shares, retweets and social media followers into a tick in the voting booth on election day. Newsroom is taking a weekly look at what they’re doing.

Facebook’s Ad Library opens a window into what advertisements political parties are running on Facebook and Instagram, how many people the advertisements reach and how much is being spent. 

Launched as a way to increase transparency after advertising on Facebook was used to influence the outcome of the US 2016 elections, it allows New Zealanders to get a glimpse of all the messages parties are paying to promote.

This means a male Aucklander can see the National Party is targeting rural women with an advertisement proposing a $20 million fund to protect women from gynaecological cancer. 

Who is spending what?

National is pouring more money into Facebook advertising than any other party 

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Facebook warns that new changes to the iPhone’s software will hurt its advertising business

Facebook says its ability to serve ads to iPhone users will be significantly curtailed by Apple’s latest software update.



a screenshot of a cell phone


© Shutterstock


Apple’s new operating system, iOS 14, places additional restrictions on user data that make it harder to serve them with targeted ads, Facebook said in a note to developers Wednesday. The biggest impact from the changes will be on Audience Network, Facebook’s service that allows advertisers to target users even when they’re using non-Facebook apps. Facebook did not reveal how much of its business the service comprises, but cited tests showing that removing personalization led to a more than 50% drop in revenue from the Audience Network.

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Facebook says it will stop collecting identifiers for advertisers on devices that use iOS 14 and limit the data apps can collect using its services, making it harder for advertisers to track Apple users.

“This is not a change we

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Facebook: Apple Update Could Hinder Advertising

Facebook’s capacity to provide targeted advertisements to those who have iPhones as they use other apps could be hampered by updates to Apple’s latest operating system (OS), according to the social media company, The Wall Street Journal reported.

The updates are implemented with the new iOS14, which has been provided to software creators in beta.

“Ultimately, despite our best efforts, Apple’s updates may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14,” Facebook said in a note to developers.

Facebook does not make the breadth of its Audience Network known to the public; however, it is thought to comprise a part of the social media platform’s $70 billion online ad business. Firms that harness the ad infrastructure from Facebook to offer in-app ads could encounter effects from Apple’s update.

Last August, Facebook

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