Why in-game advertising should be part of your media mix

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One of the few growth areas during lockdowns around the world has been gaming, but current level of investment in in-game advertising does not reflect the opportunity; the latest WARC Guide explores why.

In The WARC Guide to marketing in the gaming ecosystem, Andy Sampson, Global Client Lead at Wavemaker, notes that the effect of the pandemic on the gaming sector has been two-fold. 

Firstly, there has been an increase in the number of active players – either new ones or previous gamers with more time on their hands reigniting their passion; secondly, there has been more time spent playing and an increase in game-related content consumption.

“Gaming is arguably the world’s favourite form of entertainment, generating more revenue than TV, film or music,” he points out.

“Gamers are a cross-section of our societal makeup, coming from all ages, genders and incomes. They are a highly-engaged audience that ‘leans-in’ to

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Global Social Media Advertising Industry

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Global Social Media Advertising Market to Reach $248. 2 Billion by 2027. Amid the COVID-19 crisis, the global market for Social Media Advertising estimated at US$85. 2 Billion in the year 2020, is projected to reach a revised size of US$248.

New York, Aug. 19, 2020 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Global Social Media Advertising Industry” – https://www.reportlinker.com/p05818087/?utm_source=GNW
2 Billion by 2027, growing at aCAGR of 16.5% over the period 2020-2027. Desktop, one of the segments analyzed in the report, is projected to record 15.2% CAGR and reach US$155 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Mobile segment is readjusted to a revised 18.9% CAGR for the next 7-year period.

The U.S. Market is Estimated at $23 Billion, While China is Forecast to Grow at

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Is 30 too old to work in media? This advertising boss has been forced to apologize after ageism row

Mark Read, CEO of WPP Group, the largest global advertising and public relations agency.


toby melville/Reuters

The chief executive of one of the world’s biggest advertising groups has been forced to apologize after misspeaking during a financial update and sparking a row over ageism.

Mark Read, 53, who took over at WPP
WPP,
+1.55%

from Sir Martin Sorrell in 2018, has been forced to apologize after suggesting the business was lucky to have employees with an average age of less than 30.

He was asked if the business, home to leading agencies including Ogilvy, Wunderman Thompson, Finsbury, Kantar Group and Grey, had the correct balance of people with skills in digital compared with more traditional television.

Read: WPP comparable sales rise as advertising backs 2019 guidance

He had replied: “We have a very broad range of skills, and if you look at our people — the average age of someone

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In-game Advertising Market SWOT Study, Revenue, CAGR, Volume and PESTEL Analysis|RapidFire, Playwire Media, Electronic Arts Inc

eTurboNews Syndication:

Pune, Maharashtra, India, August 14 2020 (Wiredrelease) MarketResearch.Biz –: The recent report posted via MarketResearch.Biz on In-game Advertising market offers critical market insights in conjunction with targeted segmentation evaluation. The report examines key using elements which might be anticipated to drive the increase of the market.

Global In-game Advertising Market Research Report offers crucial data on numerous market situations, for example, ability improvement elements, elements controlling the advancement, market possibilities, and risks to the global market. Also, the report widely facilities round competitive evaluation of In-game Advertising Market. The competitive evaluation section includes key producers, recent players, providers, market strategies, ability chances, operation panorama, and evaluation of the traits of the In-game Advertising market. The market consequences are targeted by round the present market scenario. To gauge and expect the competitive scenario on this market. This report will likewise assist all of the producers and speculators to

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Business Insider’s biggest advertising and media stories for August 3

Hi! Welcome to the Insider Advertising daily for August 3. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today: Advertisers return to Facebook, Netflix’s new CMO Bozoma Saint John, and Microsoft reportedly eyes TikTok.

 

Carolyn Everson

Carolyn Everson, is the VP of global marketing solutions at Facebook

John Phillips/Getty Images


Advertisers not part of the boycott also cut back spending on Facebook in July, but the platform says it will be just fine

Read the full story here.


Bozoma Saint John Netflix

Bozoma Saint John attends the American Black Film Festival Honors Awards Ceremony at The Beverly Hilton Hotel on February 23, 2020 in Beverly Hills, California.

Amy Sussman/Getty Images


How Netflix’s new CMO Bozoma Saint John rose to become the biggest ‘badass’ in marketing

Read the full story here.


donald trump oval office



Jabin Botsford/The Washington Post via Getty

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Business Insider’s biggest advertising and media stories for August 10

Hi! Welcome to the Insider Advertising daily for August 10. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

A quick reminder that nominations for our upcoming list of marketing-tech executives are due by Friday. 

Today’s news: WarnerMedia’s shakeup, how TikTok influencers make money, AT&T’s marketing cuts, and Amazon slashes marketing spend.


Robert Greenblatt WarnerMedia

WarnerMedia’s Robert Greenblatt

Courtesy of WarnerMedia


Three top WarnerMedia execs are exiting amid a major shakeup following the launch of HBO Max. Read the full memo from CEO Jason Kilar.

  • New WarnerMedia CEO Jason Kilar made chnges on Friday to shakeup the media company’s leadership, reported Ashley Rodriguez.
  • Bob Greenblatt, chairman of WarnerMedia Entertainment and Direct-to-Consumer; Kevin Reilly, HBO Max’s content chief and president of TNT, TBS, and TruTV; and Keith Cocozza, executive vice president, corporate marketing and communications,
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Push for tighter alcohol advertising restrictions on social media

Alcohol
Credit: CC0 Public Domain

University of Queensland researchers reveal how alcohol advertisers are using social media to prey on parents and encourage drinking as a way to cope with stress during the COVID-19 pandemic.

Dr. Janni Leung from UQ’s School of Psychology and National Center for Youth Substance Use Research said better policies are urgently required to support parents exposed to alcohol messaging through social media.

“It’s tough to push parents to reflect on the way their children might perceive their drinking habits while the industry has been capitalizing on the current crisis,” Dr. Leung said.

“Instead, we need to provide support and protect parents through these challenging times.”

A recent report found on one social media account, an average of one alcohol advertisement was shown to the user every 35 seconds.

Common themes of the advertisements included “easy access to alcohol without leaving home,” “buy more,” “drink during COVID-19,”

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Israel365 Media & FrontGate Media announce representation agreement for advertising and sponsorships

ORANGE COUNTY, Calif. — FRONTGATE MEDIA, one of the world’s leading Faith and Family marketing agencies and media groups, announced today a new representation agreement with ISRAEL365 MEDIA, the leading digital marketing and advertising agency in Israel among the Christian Zionist & Jewish communities.  FrontGate will provide advertising and sponsorship representation for the Israel365 affiliated brands to the U.S. marketplace with a focus on the faith-based and political markets. 

With this latest expansion of FrontGate’s Digital Media Network, the media company now delivers one of the largest pro-Israel digital audiences ever. For the first time, U.S. for-profit companies and non-profit organizations can reach a combined digital subscriber base of 3,000,000+ for consumer and fundraising engagement. FrontGate’s Digital Media Network is also home to The Washington Times and other pro-Israel media opportunities. The combined reach of all these media properties makes FrontGate a one-stop-shop for anyone desiring to reach the pro-Israel

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Advance Media New York’s creative team wins 18 advertising and marketing awards

Advance Media New York’s marketing team won 18 New York Advertising and Marketing Excellence (NYAME) Awards. The team swept the Best Advertising Campaign and Best Magazine categories, placed first in the Community Leadership Award and earned top honors for Advertising Excellence.

In addition, Advance earned NYNAME’s John J Evans Advertising Excellence award – the organization’s highest honor.

The awards are testament to the AMNY marketing team and its work developing emotional, thoughtful and engaging content in magazines, digital display, email, print, video and advertising campaign design.

“Our creative team has the opportunity to work with so many inspiring local businesses.  Their stories gave us direction and allowed us to produce this award winning creative,” said Lindsay Marlenga, Senior Director of Marketing at Advance Media New York.

Up to 173 media companies submitted 2,918 entries competing for awards in 64 categories. Members of the Washington Newspaper Publishers Association judged the contest.

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Business Insider’s biggest advertising and media stories for August 27

Hi! Welcome to the Insider Advertising daily for August 27. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today’s news: Facebook warns Apple about ad revenue drop, 2020’s biggest marketing-tech execs, and McDonald’s investigates its ex-CEO.


Mark Zuckerberg



Drew Angerer/Getty Images


Apple’s new iPhone operating system is making it harder for Facebook to track people, and Facebook warns it will decimate part of its business

  • Rob Price reports that Apple’s plan to make it harder for apps to track users’ data without their consent in iOS 14 will impact Facebook’s ad business.
  • Facebook says that the changes could cut revenues for its Audience Network ad network by up to 50%. Facebook’s Audience Network makes money by placing ads on websites outside of Facebook but does not represent the bulk of Facebook’s revenue.
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