In-App Advertising Market 2021-2024 Strategic Assessment By Top Key Players | Impact of COVID-19 Pandemic

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Sep 04, 2020 (AmericaNewsHour) —
Global In-App Advertising Market Research Report: by Platform (Android, iOS, others), Ad-Format (Video ad-format, non-video ad-format), Application Type (Online shopping & fashion, gaming, entertainment & social media, news & sports and others) and Region (North America, Europe, Asia-Pacific and Rest of the World) – Forecast to 2024

The Global In-App Advertising Market is expected to expand at 28.2% CAGR during the forecast period. In 2018, North America dominated the global in-app advertising market. However, Asia-Pacific is expected to be the fastest growing region during the forecast period of 2019-2024.

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In-app advertising is a monetization strategy used by mobile publishers that enable the app developers to earn by integrating the ads within their mobile-based applications. In-app advertising is an efficient and common channel among agencies and

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Rewarded Advertising Diversifies Revenue And Motivates Mobile Gamers During Pandemic Gaming Boom

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Gaming apps are experiencing their biggest year yet, fueled by record levels of app downloads and consumer spending.  Mobile app usage across all categories grew 40% year-over-year with Gaming apps leading the way, according to data from app store intelligence provider App Annie for the second quarter of 2020. April saw an all-time high of over 200 billion hours. Meanwhile, consumer spending in apps spiked to $27 billion. Games and esports analytics firm Newzoo reckons roughly one-third of the planet’s population—that’s 2.6 billion people—will play mobile games this year. Many are die-hard gaming fans, and many more are part of a new and captive audience forced by global events to practice social distancing and use their downtime to seek digital distractions.

The lockdown also opens opportunities for models and approaches that monetize audience attention, as well as optimizing

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Carnival is selling 18 cruise ships amid the covid-19 pandemic

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In the market for an abandoned cruise ship? Carnival Corp. — the parent company of nine cruise brands, including Princess, Costa, and Carnival — announced in a third-quarter earnings filing that it plans to sell 18 cruise ships in 2020, which amounts to 17 percent of the company’s ships.

The move comes amid a halt in cruises since March, when the lines stopped sailing the day before a no-sail order went into effect in the United States.

Carnival Corp. has already sold eight older-model cruise ships. It has not disclosed the cruise lines the ships are from or to whom they are being sold. The company will also delay delivery of new ships scheduled for 2021 as a cost-saving measure.

“We are in the process of removing 18 ships from our global fleet with several ships already

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This Vertical Farm Was Born in the Pandemic. Sales Are Up.

KUALA LUMPUR, Malaysia — The setup of the two friends’ agricultural venture was unusual. Their farm sat next to a gas station, inside a shipping container where the plants grew in vertically stacked shelves. And the timing of their first sales — during the early days of Malaysia’s coronavirus outbreak — seemed less than ideal.

“We were a nascent product in an uncertain market,” said Shawn Ng, 28, a co-founder of the vertical farm, the Vegetable Co. “We weren’t too sure if it would take off.”

“But somehow,” he added, “the market kind of played in our favor.”

As in-person shopping wanes during the pandemic, Mr. Ng’s Malaysia-based operation is one of many small farms around the world that are selling fresh produce directly to consumers in ways that bypass brick-and-mortar grocery stores.

Some farms sell on e-commerce platforms like Amazon or Lazada, Alibaba’s online emporium for Southeast Asia, or

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For the advertising industry, the pandemic means opportunity.

Procter & Gamble says it can “turn the stressed life into your best life” in recent ads for StressBalls gumdrops, whose ingredients include ashwagandha extract and valerian root extract. Nature’s Bounty, a wellness company, promises a way for its customers to “find peace” in new ads for Stress Comfort gummies, which include ingredients such as gamma-aminobutyric acid, melatonin and lavender extract.

Roman, a New York company that offers treatments for conditions such as erectile dysfunction and hair loss, is advertising stress relief capsules that it says are “backed by science.” An unnamed user of Roman products featured in its marketing materials claims: “This company has changed my life.” But Roman acknowledges that some ingredients of its products, like rhodiola rosea, have “yet to be extensively studied in the U.S.A.”

Stephanie Van Stee, an associate professor at the University of Missouri-St. Louis who specializes in health communication, advises consumers

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Nonprofits face difficulties during pandemic fundraising

RAPID CITY, S.D. (KOTA) – Many organizations and nonprofits rely on fundraisers to stay afloat, but what happens when those fundraisers go from in-person to online?

an empty park bench next to a tree: How has the pandemic impacted fundraising events?

© Provided by Rapid City KOTA-TV
How has the pandemic impacted fundraising events?

Development Director for Working Against Violence Kristina Simmons says their annual in-person fundraiser, which brought in a significant portion of their fundraising budget, was canceled this year.

This is why they got creative and switched to an online auction.

Simmons says they did make less compared to the in-person auction, but overall they’re still happy with the results, as they realized fundraising was likely going to be down this year regardless.

“As people’s struggles grow, the pressure on the area non-profits also grows. So we’ve seen an influx in needs for services as many other non-profits have in the area. So we just want people to keep in mind that as

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Gap and Etsy make millions on masks amid pandemic sales slump

Gap and its family of brands, including Athleta, Banana Republic and others, sold $130 million worth of masks in its most recently completed quarter as wearing a face covering to stop the spread of coronavirus became an essential part of everyday life.

Its CEO Sonia Syngal said on the company’s second quarter earnings call last week that the mask sales buoyed the retailer amid a pandemic-induced sales slump

Online marketplace Etsy, which allows makers from all over the world to sell handmade wares, also reported an unusually high volume of mask sales last quarter. It helped more than 100,000 vendors sell $346 million worth of face coverings during the pandemic. Mask sales reflected 14% of total sales across the platform, the company said in its second quarter earnings report.

Biden and Harris call for nationwide mask ord…


Masks sales have helped float other retailers, too, whose sales

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Pandemic accelerates power shift in fashion, advertising

NEW YORK — The pandemic has accelerated a power shift in the fashion and advertising world, with models and influencers by necessity wielding more control over their own images during remote photo and video shoots.

Modeling agencies are calling for companies to ship clothes directly to models, advertisers are crowd-sourcing video campaigns and creative directors are finding innovative ways to pick their best shots over Zoom.

Julia Haart says her Elite World Group, which manages over 4,000 fashion talent globally, pivoted at the height of the pandemic to survive, when traditional shoots were impossible due to travel restrictions and social distancing.

She reached out directly to brands like Urban Outfitters, Zara and Madewell, urging them to send clothes, jewelry and handbags to her models. And she called on models to show off their personalities when shooting products themselves.

“Think of the traditional model world, who ran the world: It was

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Online Wine Sales Soared During The Pandemic. Is That About To End?

With a world shut at home, the first few months of the pandemic saw online sales of wines soar. Vivino dubbed it a month bigger than Christmas, with waves of bottles flying out of warehouses and into the arms of house-bound drinkers. 

Direct-to-consumer wine club Winc saw an unprecedented 578% increase in new member sign-ups week-over-week, with 20,000 new members since the start of the pandemic. Nielsen data researchers noted off-premise wine sales in the U.S. are up 27.6% across the board in the week ending on March 14 relative to the same week a year ago. 

Much of this was largely fueled by a perfect storm of panic buying and a shift in channels—with on-premise locations closed, consumers were shopping online. Brands had to scramble to

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ITV suffers steepest advertising slump in its history amid pandemic

Shares in ITV fell almost 4% on Thursday morning, after Britain’s biggest free-to-air commercial broadcaster suffered the steepest advertising decline in its 65-year history as the coronavirus pandemic wiped out advertising revenues and shut down the production of shows.

The FTSE 100-listed company said ad revenue for the second quarter fell 43%, driving a 17% decline in total group revenue for the six months to the end of June to £1.5 billion ($1.98 billion). Adjusted earnings before interest, tax, and amortization halved to £165 million. Advertising revenue fell 21% to £671 million in the first half of the year.

Shares in ITV
which have fallen 60% so far this year, fell 3.58% to 58.72p at 8:50 a.m. in London.

Chief Executive Carolyn McCall said it had been “one of the most challenging times” in the history of ITV. “While our two main sources of revenue — production

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