Advertising, Public Relations, And Related Services Market
The Business Research Company offers “Advertising, Public Relations, And Related Services Global Market Report 2020-30: Covid 19 Impact And Recovery” in its research report store. It is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by region and by country. It also compares the market’s historic and forecast growth, and highlights important trend s and strategies that players in the market can adopt.
The global advertising, public relations, and related services market is expected to decline from $759.7 billion in 2019 to $754.4 billion in 2020 at a compound annual growth rate (CAGR) of -0.8%. The decline is mainly due to economic slowdown across countries owing to the COVID-19 outbreak and the measures to contain it. The market is then expected to recover and grow at a CAGR of 6% from 2021 and reach $896 billion in 2023.
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The advertising, public relations and related services market consists of the sales of advertising, public relations and related services services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.
Companies in the advertising, public relations and related services market are using events and occasions to increase consumer reach and brand awareness. This includes events such as presidential elections, festivals, sports events such as Olympics and FIFA, or even releases of high budget movies. Use of advertisements, discounts and sales, in such relevant events is expected to add more than $6 billion to the global advertising market in 2017 adding about 1.1% to the year’s growth rate for global advertising expenditure . For instance, in 2014, Walmart introduced limited edition toys during the holiday season before the release of the year’s most awaited movie “Star Wars: The Force Awakens.” The company also tried to drive sales keeping its stores open 24 hours to host special midnight events .
Advertising, Public Relations, And Related Services Market Segmentation:
By Type
1. Advertising Agencies
2. Billboard & Outdoor Advertising
3. Media Buying Agencies And Representative Firms
4. Print Advertising Distribution
5. Other Advertising Services
6. Public Relations
7. Direct Mail Advertising
By Application:
1. BFSI
2. Consumer Goods and Retail
3. Government and Public Sector
4. IT & Telecom
5. Healthcare
6. Media & Entertainment
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Few Points From Table Of Content
1. Executive Summary
2. Report Structure
3. Advertising, Public Relations, And Related Services Market Characteristics
4. Advertising, Public Relations, And Related Services Market Product Analysis
5. Advertising, Public Relations, And Related Services Market Supply Chain
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21. Key Mergers And Acquisitions In The Advertising, Public Relations, And Related Services Market
22. Market Background: Design, Research, Promotional And Consulting Services Market
23. Recommendations
24. Appendix
25. Copyright And Disclaimer
The report covers the trends and market dynamics of the Advertising, Public Relations, And Related Services Market in major countries – Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.
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Some of the key players involved in the Advertising, Public Relations, And Related Services Market are WPP PLC, Omnicom Group, Publicis Groupe SA, Dentsu Inc, Interpublic Group of Companies Inc
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The Business Research Company has published over 1000 industry reports, covering over 2500 market segments and 60 geographies. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. The reports are updated with a detailed analysis of the impact of COVID-19 on various markets after WHO declared COVID-19 as a pandemic.
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