Business Insider’s biggest advertising and media stories for August 10

Hi! Welcome to the Insider Advertising daily for August 10. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

A quick reminder that nominations for our upcoming list of marketing-tech executives are due by Friday. 

Today’s news: WarnerMedia’s shakeup, how TikTok influencers make money, AT&T’s marketing cuts, and Amazon slashes marketing spend.

Robert Greenblatt WarnerMedia

WarnerMedia’s Robert Greenblatt

Courtesy of WarnerMedia

Three top WarnerMedia execs are exiting amid a major shakeup following the launch of HBO Max. Read the full memo from CEO Jason Kilar.

  • New WarnerMedia CEO Jason Kilar made chnges on Friday to shakeup the media company’s leadership, reported Ashley Rodriguez.
  • Bob Greenblatt, chairman of WarnerMedia Entertainment and Direct-to-Consumer; Kevin Reilly, HBO Max’s content chief and president of TNT, TBS, and TruTV; and Keith Cocozza, executive vice president, corporate marketing and communications, are exiting the company.
  • Ann Sarnoff will oversee WarnerMedia’s expanded Studios and Networks group, and HBO’s programming president Casey Bloys will take on responsibility of content for HBO Max, TNT, TBS, and TruTV.

Read the full story here.


Addison Rae


TikTok influencers reveal how they’re making money in 2020 despite the app’s paltry monetization features

Read the full story here.

John Stankey

AT&T CEO John Stankey

John Lamparski / Stringer

The third-largest advertiser in the US just laid off a chunk of its consumer marketing team

Read the full story here.

Jeff Bezos

Amazon CEO Jeff Bezos


Amazon’s record profits last quarter would’ve been impossible without an accounting change and a huge spending cut. That raises questions about future earnings growth.

Read the full story here.

More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

— Lauren

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