Hi! Welcome to the Insider Advertising daily for August 10. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]
A quick reminder that nominations for our upcoming list of marketing-tech executives are due by Friday.
Today’s news: WarnerMedia’s shakeup, how TikTok influencers make money, AT&T’s marketing cuts, and Amazon slashes marketing spend.
WarnerMedia’s Robert Greenblatt
Courtesy of WarnerMedia
Three top WarnerMedia execs are exiting amid a major shakeup following the launch of HBO Max. Read the full memo from CEO Jason Kilar.
New WarnerMedia CEO Jason Kilar made chnges on Friday to shakeup the media company’s leadership, reported Ashley Rodriguez.
Bob Greenblatt, chairman of WarnerMedia Entertainment and Direct-to-Consumer; Kevin Reilly, HBO Max’s content chief and president of TNT, TBS, and TruTV; and Keith Cocozza, executive vice president, corporate marketing and communications, are exiting the company.
Ann Sarnoff will oversee WarnerMedia’s expanded Studios and Networks group, and HBO’s programming president Casey Bloys will take on responsibility of content for HBO Max, TNT, TBS, and TruTV.
Read the full story here.
Addison Rae
Fanjoy
TikTok influencers reveal how they’re making money in 2020 despite the app’s paltry monetization features
The third-largest advertiser in the US just laid off a chunk of its consumer marketing team
Read the full story here.
Amazon CEO Jeff Bezos
MANDEL NGAN—AFP VIA GETTY IMAGES
Amazon’s record profits last quarter would’ve been impossible without an accounting change and a huge spending cut. That raises questions about future earnings growth.
Read the full story here.
More stories we’re reading:
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
Joe Biden’s presidential campaign and joint fundraising committees are expected to report raising more than $300 million in August, setting a new monthly record for presidential fundraising, according to two sources familiar with the Democratic nominee’s fundraising efforts. The massive cash haul flooded in last month as Biden announced his […]
