Hi! Welcome to the Insider Advertising daily for August 27. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]
Today’s news: Facebook warns Apple about ad revenue drop, 2020’s biggest marketing-tech execs, and McDonald’s investigates its ex-CEO.
Drew Angerer/Getty Images
Apple’s new iPhone operating system is making it harder for Facebook to track people, and Facebook warns it will decimate part of its business
Rob Price reports that Apple’s plan to make it harder for apps to track users’ data without their consent in iOS 14 will impact Facebook’s ad business.
Facebook says that the changes could cut revenues for its Audience Network ad network by up to 50%. Facebook’s Audience Network makes money by placing ads on websites outside of Facebook but does not represent the bulk of Facebook’s revenue.
“This is not a change we want to make, but unfortunately Apple’s updates to iOS 14 have forced this decision. We know this may severely impact publishers’ ability to monetize through Audience Network on iOS 14, and, despite our best efforts, may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS 14 in the future,” Facebook wrote in a blog post.
ISTANBUL, Aug. 29, 2020 /PRNewswire/ — LC Waikiki, which successfully continues its journey on becoming a global brand throughout the world in line with its mission ‘Everyone Deserves to Dress Well’, has implemented a special application in Kyrgyzstan. With the application providing access to products through LC Waikiki Kyrgyzstan’s official […]
