Hi! Welcome to the Insider Advertising daily for August 6. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]
Today’s news: Disney Plus hits a new milestone but trails behind Netflix’s revenue, salary data for top agency roles, and marketers weigh in on Microsoft’s potential TikTok acquisition.
Disney Plus’ “Mulan”
Disney
Disney Plus’ audience growth has wildly exceeded expectations but it brings in less than half the revenue Netflix does per subscriber
Read the full story here.
Mark Read, CEO of WPP Group
Reuters
Top ad industry salaries, revealed: How much the biggest holding companies including WPP, Publicis, and Omnicom pay employees, from junior account directors to global creative leads
Patrick Coffee dug into the US Office of Foreign Labor Certification’s 2019 disclosure data to find out how much top roles are paid at the five largest ad holding companies: WPP, Publicis, Omnicom, IPG, and Dentsu.
According to the data, a chief creative officer at WPP makes between $830,000 to $880,000 a year while a chief strategy officer at Omnicom makes between $300,000 to $500,000.
The data looks at all foreign workers applying for both permanent green card visas and temporary H-1B, H1B1, and E-3 visas. It does not include every type of visa, pay rates for US-born employees, or compensation beyond base salaries.
Read the full story here.
TikTok CEO Kevin Mayer
Michael Buckner/WireImage
Marketers warily continue to spend on TikTok but some are building escape clauses into their contracts because of the political uncertainty
Read the full story here.
More stories we’re reading:
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(Reuters) – Afterpay (APT.AX) laid out plans on Thursday to expand its buy-now, pay-later service to at least four continents, capitalising on the sector’s burgeoning popularity, as the Australian firm said its full-year loss more than halved. FILE PHOTO: A logo for the company Afterpay is seen in a store […]
