On Wednesday, Facebook became the latest organization to speak openly about the changes, telling investors and users that Apple’s move will hurt the social network’s bottom line because it will limit the kind of personalized targeting that makes Facebook’s ads so valuable to advertisers. “This is not a change we […]

Advertising is an inherently creative industry. Sure, there is a lot of work that goes into the analytics side to ensure that you’re targeting the right customers at the right time and place. But at the end of the day, what captures the attention of your target audience is the creative. […]

The lack of diversity within our industry surely cannot be a surprise to anyone any more. Despite decades of articles and initiatives, progress remains painfully slow. How long will it take before we really stop in our tracks and examine the source of this problem? Well, approximately 8 minutes and […]

Big advertising agencies have shed employees, but some smaller independents and in-house brand teams are still hiring. As clients prioritize diversity and inclusion, headhunters are looking beyond “cookie-cutter” candidates with traditional portfolios or experience. To find work again, laid-off ad pros will have to reinvent themselves, learn new skills, and […]

Jeep’s latest digital campaign is “Jeep Top Canine” on social media. FCA Olivier Francois is one of the acknowledged masters of making creative, fetching and impactful commercials for television, especially in the decade’s worth of Super Bowl TV advertisements that he’s produced for Fiat Chrysler Automotive, where he is chief […]

President, IRI Media Center of Excellence, improving the consumer experience through more relevant advertising. getty Like so many other aspects of our lives, the pandemic has upended two forces that are foundational to consumer packaged goods (CPG) purchase behavior and marketing strategies: modern lifestyle habits and consumer brand loyalty. Since many workers […]

Ads still matter. Who knew? / Getty Images By the time last week was done, I was overwhelmed by the tech industry’s twisted nature. There were the straight-faced obfuscations of tech CEOs before the pure souls of Congress. There were tech industry internal emails produced by Congress that showed some […]

© Provided by Newsroom Politicians have until October 17 to turn likes, shares, retweets and social media followers into a tick in the voting booth on election day. Newsroom is taking a weekly look at what they’re doing. Facebook’s Ad Library opens a window into what advertisements political parties are running on […]

Connected TV advertising getty This was probably the most elaborate and devious prank in internet history. It all began when Brian Swichkow came up with an idea to use a technique called “targeted advertising” against his roommate. He wrote up a series of ads revealing intimate details about his roomie’s […]

© Provided by The Financial Express Digital advertising is increasingly being adopted by brands in order to chart an effective communication strategy The rise in consumption of digital media across the country has forced organisations to think ‘digital.’ “Indian government had never indulged in digital advertising, however, this year we […]

Gambling giants are breaking rules designed to protect children by marketing on websites popular with youngsters. The problem was identified in a sweep of websites and YouTube channels with large child audiences by the Advertising Standards Authority (ASA). The watchdog found that as many as 70 different betting ads from four […]

SAN FRANCISCO–(BUSINESS WIRE)–Emodo, an Ericsson company focused on data activation and monetization, is partnering with CKDelta, a member of CK Hutchison Holdings, to help improve the accuracy of data in the advertising industry. Every year, inaccurate data leads to billions of pounds in wasted ad spend with faulty targeting and […]

NEW YORK, Aug. 20, 2020 /PRNewswire/ — The National Advertising Division (NAD) of BBB National Programs today launched its NAD Complex Track advertising challenge process, a new customized option to support complex cases with greater transparency and more predictable scheduling. This launch comes just four months after the new expedited […]

More needs to be done to capture and represent Asian culture in advertising images, with consumers expecting companies to do a better job of capturing people’s true lifestyles and cultures, according to a study from Getty Images and YouGov. The research found that seeing people of various ethnicities, backgrounds, and […]

Today, CVS Pharmacy is introducing a new advertising platform, CVS Media Exchange, or as it’ll be known for short, cMx. The CVS Media Exchange will cater to CPG brands, and allow them a chance to “efficiently reach existing and potential customers,” according to a statement from the company. Brands using […]

Advertising, Public Relations, And Related Services Market The Business Research Company offers “Advertising, Public Relations, And Related Services Global Market Report 2020-30: Covid 19 Impact And Recovery” in its research report store. It is the most comprehensive report available on this market and will help gain a truly global perspective […]

(RTTNews) – Fast food giant Kentucky Fried Chicken or KFC said it will no longer use its iconic ‘It’s Finger Lickin’ Good’ slogan in advertising due to the COVID-19 pandemic environment. KFC’s slogan is globally recognized and has been used in the chicken restaurant brand’s advertisements for the past 64 […]