There are a number of methods investors can utilize to monitor their investments – read the company’s press releases and SEC filings, attend annual meetings, and listen to the earnings calls typically held four times a year. Another source of information would be presentations to the analyst community, where a […]
Advertising
Hi! Welcome to the Insider Advertising daily for August 27. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] Today’s news: Facebook warns Apple about ad revenue drop, 2020’s biggest marketing-tech execs, and […]
On Wednesday, Facebook became the latest organization to speak openly about the changes, telling investors and users that Apple’s move will hurt the social network’s bottom line because it will limit the kind of personalized targeting that makes Facebook’s ads so valuable to advertisers. “This is not a change we […]
Advertising is an inherently creative industry. Sure, there is a lot of work that goes into the analytics side to ensure that you’re targeting the right customers at the right time and place. But at the end of the day, what captures the attention of your target audience is the creative. […]
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Tyson workers process food at a meat processing plant in Weifang, Shandong province, China. Tyson … [+] has been accused of false advertising by two advocacy groups in a new complaint filed with the Federal Trade Commission. BLOOMBERG NEWS Two food advocacy groups have accused Tyson TSN Foods of false […]
The lack of diversity within our industry surely cannot be a surprise to anyone any more. Despite decades of articles and initiatives, progress remains painfully slow. How long will it take before we really stop in our tracks and examine the source of this problem? Well, approximately 8 minutes and […]
Hi! Welcome to the Insider Advertising daily for August 6. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] Today’s news: Disney Plus hits a new milestone but trails behind Netflix’s revenue, […]
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CEO and Founder of CommerceIQ, the e-commerce channel optimization (ECO) platform that enables consumer brands to win in e-commerce. Getty As I write this, we’re all being inundated by news about Covid-19. It dominates our conversations because it’s affecting every aspect of our lives, from where we walk our dogs to […]
Big advertising agencies have shed employees, but some smaller independents and in-house brand teams are still hiring. As clients prioritize diversity and inclusion, headhunters are looking beyond “cookie-cutter” candidates with traditional portfolios or experience. To find work again, laid-off ad pros will have to reinvent themselves, learn new skills, and […]
How did you get into advertising and why? I was lost for a long time when it came to choosing a career. I was the first person in my immediate family to go to college and I paid for it through financial aid and student loans, so I didn’t have […]
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Jeep’s latest digital campaign is “Jeep Top Canine” on social media. FCA Olivier Francois is one of the acknowledged masters of making creative, fetching and impactful commercials for television, especially in the decade’s worth of Super Bowl TV advertisements that he’s produced for Fiat Chrysler Automotive, where he is chief […]
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President, IRI Media Center of Excellence, improving the consumer experience through more relevant advertising. getty Like so many other aspects of our lives, the pandemic has upended two forces that are foundational to consumer packaged goods (CPG) purchase behavior and marketing strategies: modern lifestyle habits and consumer brand loyalty. Since many workers […]
Ads still matter. Who knew? / Getty Images By the time last week was done, I was overwhelmed by the tech industry’s twisted nature. There were the straight-faced obfuscations of tech CEOs before the pure souls of Congress. There were tech industry internal emails produced by Congress that showed some […]
If we truly believe advertising works in the way we claim it does, then there is no way it doesn’t contribute to obesity. That’s the view of Chris Baker, executive strategy director at Kindred, who thinks we need to accept the ‘junk food’ ban with good grace and work with […]
© Provided by Newsroom Politicians have until October 17 to turn likes, shares, retweets and social media followers into a tick in the voting booth on election day. Newsroom is taking a weekly look at what they’re doing. Facebook’s Ad Library opens a window into what advertisements political parties are running on […]
Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment 3/3 SLIDES 85% of marketers declare that they have reduced their investment in advertising since the […]
Advertising giant WPP has starting dishing out dividend payouts to shareholders again after coming to the conclusion it has already ridden out the ‘toughest period’ of the year. The group, which often acts as a bellwether for the health of the advertising and marketing sector, suffered a £2.5billion loss for […]
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Connected TV advertising getty This was probably the most elaborate and devious prank in internet history. It all began when Brian Swichkow came up with an idea to use a technique called “targeted advertising” against his roommate. He wrote up a series of ads revealing intimate details about his roomie’s […]
Apple and Facebook are fighting again, and how you feel about it says something about who you trust to represent your interests in the strange tech landscape of 2020. Start with a rather academic question that may make your eyes glaze over in spite of yourself: When does pro-privacy regulation […]
Facebook says its ability to serve ads to iPhone users will be significantly curtailed by Apple’s latest software update. © Shutterstock Apple’s new operating system, iOS 14, places additional restrictions on user data that make it harder to serve them with targeted ads, Facebook said in a note to developers […]
© Provided by The Financial Express Digital advertising is increasingly being adopted by brands in order to chart an effective communication strategy The rise in consumption of digital media across the country has forced organisations to think ‘digital.’ “Indian government had never indulged in digital advertising, however, this year we […]
Gambling giants are breaking rules designed to protect children by marketing on websites popular with youngsters. The problem was identified in a sweep of websites and YouTube channels with large child audiences by the Advertising Standards Authority (ASA). The watchdog found that as many as 70 different betting ads from four […]
© Provided by Bizcommunity.com Image source: . KFC fesses up to slogan being a bit ‘offbeat’ and thus has press pause on using it in their advertising, for now… In a press release the brand says that although their It’s Finger Lickin’ Good slogan has been around for 64 years, they […]
SAN FRANCISCO–(BUSINESS WIRE)–Emodo, an Ericsson company focused on data activation and monetization, is partnering with CKDelta, a member of CK Hutchison Holdings, to help improve the accuracy of data in the advertising industry. Every year, inaccurate data leads to billions of pounds in wasted ad spend with faulty targeting and […]
NEW YORK, Aug. 20, 2020 /PRNewswire/ — The National Advertising Division (NAD) of BBB National Programs today launched its NAD Complex Track advertising challenge process, a new customized option to support complex cases with greater transparency and more predictable scheduling. This launch comes just four months after the new expedited […]
More needs to be done to capture and represent Asian culture in advertising images, with consumers expecting companies to do a better job of capturing people’s true lifestyles and cultures, according to a study from Getty Images and YouGov. The research found that seeing people of various ethnicities, backgrounds, and […]
Podcast Ad Impact This week’s WESTWOOD ONE corporate blog post by CUMULUS/WESTWOOD ONE Chief Insights Officer PIERRE BOUVARD offers an overview of the podcast advertising outlook and pulls out some positive signs on brand impact from studies by SIGNAL HILL INSIGHTS measuring the effect of podcast ads on consumer awareness, […]
Today, CVS Pharmacy is introducing a new advertising platform, CVS Media Exchange, or as it’ll be known for short, cMx. The CVS Media Exchange will cater to CPG brands, and allow them a chance to “efficiently reach existing and potential customers,” according to a statement from the company. Brands using […]
Advertising, Public Relations, And Related Services Market The Business Research Company offers “Advertising, Public Relations, And Related Services Global Market Report 2020-30: Covid 19 Impact And Recovery” in its research report store. It is the most comprehensive report available on this market and will help gain a truly global perspective […]
(RTTNews) – Fast food giant Kentucky Fried Chicken or KFC said it will no longer use its iconic ‘It’s Finger Lickin’ Good’ slogan in advertising due to the COVID-19 pandemic environment. KFC’s slogan is globally recognized and has been used in the chicken restaurant brand’s advertisements for the past 64 […]