GPU sales pop and Nvidia is crushing it, report says

GPU sales pop and Nvidia is crushing it, report says

  • September 1, 2020
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GPU add-in boards (AIBs) saw an unexpected sales bump in the last quarter—sales increased 6.6 percent over Q1, and spiked an amazing 36.7 percent over the same quarter from last year. This is according to a report from Jon Peddie Research. 

The big winner was Nvidia, which continues to hold a solid commanding lead, which grew to 78 percent this quarter. AMD held the remainder at 22 percent. In the previous quarter, Nvidia had 69 percent of sales and AMD had 31 percent.

JPR said consumers gearing up in hardware sales for the pandemic likely spurred the increase in sales, which would typically happen in the holiday quarter. That had investors worried that once people had their shiny new graphics cards, sales would slump in the holiday quarter. But that’s not the case, JPR said.

“AMD and Nvidia are forecasting a robust Q3, and consumer sentiment is improving to support their expectations. New AIBs are expected from AMD and Nvidia, and Intel might bring out their AIB at the end of the quarter,” said respected analyst Jon Peddie of the Jon Peddie Report.

With Nvidia expected to announce its highly anticipated GeForce RTX 3000-series next Tuesday, AMD’s “Big Navi” on the horizon, and even Intel possibly introducing a discrete card this year, gamers might be spurred into another buying mode.

JPR’s AIB report is markedly different than the overall graphics report it released on Tuesday. That report counted all graphics components sold, which factors in laptop discrete graphics as well as laptop integrated graphics sales. The JPR report said there are 54 AIB companies today.

The AIB report focuses specifically on desktop add-in cards which slot into desktop PCs, workstations, servers, rendering farms, and mining farms. While the overall market report gives you an idea of the health of the entire PC industry, the AIB report is a better view of the vitality of desktop PCs.

attach rate aib Jon Peddie Research

Despite overall desktop PC sales falling, add-in graphics card sales have been on the increase.

It’s no secret desktop PC sales have been slowly sinking for years, but JPR noted that AIBs have outstripped actual desktop PC sales, which indicates that the AIB market for gamers upgrading PCs is on the increase. So while PC sales declined 9.5 percent from the same quarter last year, AIBs increased 36.7 percent.

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