KFC Pauses ‘ It’s Finger Lickin’ Good ‘ Slogan In Advertising

(RTTNews) – Fast food giant Kentucky Fried Chicken or KFC said it will no longer use its iconic ‘It’s Finger Lickin’ Good’ slogan in advertising due to the COVID-19 pandemic environment.

KFC’s slogan is globally recognized and has been used in the chicken restaurant brand’s advertisements for the past 64 years. Fans have accepted that KFC’s fried chicken as well as its secret recipe of eleven secret herbs and spices are “Finger Lickin’ Good.”

KFC, a Yum Brands! company, said it is pausing the use of the slogan in advertising with immediate effect, as the “slogan doesn’t feel quite right” in the current pandemic environment.

KFC’s decision to suspend its slogan highlights the importance of hygiene amid the coronavirus pandemic. Touching the face and licking the fingers are better avoided in the current environment as they may increase the chance of spreading the coronavirus.

The fast food giant followed the announcement with a YouTube video that blurred the words “Finger Lickin”.

However, KFC assured its fans that the slogan will be brought back when the time is right.

KFC has more than 24,000 restaurants in over 145 countries and territories around the world.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

Source Article

Next Post

Mid Atlantic Financial Management Inc. ADV Lowers Stake in Public Storage (NYSE:PSA)

Thu Aug 27 , 2020
Mid Atlantic Financial Management Inc. ADV lowered its stake in shares of Public Storage (NYSE:PSA) by 7.0% during the 2nd quarter, according to the company in its most recent 13F filing with the SEC. The institutional investor owned 1,319 shares of the real estate investment trust’s stock after selling 100 […]

You May Like