Rolls-Royce boss says demand for luxury cars is rebounding

Torsten Müller-Ötvös with the new Rolls-Royce GhostImage copyright

Image caption

Torsten Müller-Ötvös said business was back to “far more normal” levels

The boss of carmaker Rolls-Royce has said global demand for luxury vehicles is rebounding despite the pandemic.

Chief executive Torsten Müller-Ötvös told the BBC that markets in Asia, Europe and the US were now “more or less back to normal”.

Mr Müller-Ötvös was speaking at the launch of the new Rolls-Royce Ghost, the company’s latest model.

He said sales for the first half of 2020 were down 30%, but now “times are starting to become better and better”.

At the height of the coronavirus pandemic, Rolls-Royce shut down production for a couple of weeks, while dealerships around the world followed suit.

Image copyright

The slump in sales came after a bumper year in 2019, which Mr Müller-Ötvös described as “the best-ever year in the 116-year history of Rolls-Royce Motor Cars”.

“But of course, then Covid happened,” he added.

Since then, the firm had seen an “upward trend”, he said. “Business is coming back to what I would call far more normal.”

  • New car registrations see first rise this year
  • Hundreds of job losses at Mini car plant

The Rolls-Royce boss rejected suggestions that the carmaker was overly dependent on one region for its sales, saying it was “well balanced worldwide”.

Although the US was its biggest market and China was important, there was also strong demand in countries such as the UK, which accounted for 10% of its sales, he said.

Mr Müller-Ötvös described the launch of the new Rolls-Royce Ghost, a complete redesign of the most successful car in the firm’s history, as a “seminal moment”.

But potential purchasers will need to have deep pockets, as the price is expected to leave little change from £250,000.

Source Article

Next Post

How College Football Cancellation In Battleground States Affects Campaign Advertising : NPR

Wed Sep 2 , 2020
NPR’s Leila Fadel speaks with professor Ken Goldstein about what the cancellation of the Big Ten football season could mean for campaign advertising. LEILA FADEL, HOST: Two of the country’s biggest college sports conferences, the Big Ten and Pac 12, have announced they won’t play football this fall due to […]

You May Like