Sale Sharks have secured a four-year partnership with Cheshire-based Franklyn Financial Management.
The deal will see the rugby union club wear the Franklyn logo on the back of their official club shirts throughout all domestic and European matches from the start of the 2020/21 campaign.
It represents Franklyn’s second such sports agreement after it became a platinum partner of Stoke City FC.
Mark Cueto, Sale Sharks commercial director and former player, said: “We’ve got ambitious plans for further growth on and off the pitch, so having partners that align with our values is vital, and as a progressive North West firm, Franklyn is a fantastic fit for us.”
Andrew Chatterton, managing director at Franklyn Financial Management, added: “We’ve built strong relationships with businesses, schools and charities in the North West over the years and our partnership with Sale Sharks will take our ties to the region to the next level.
“From the first team playing in the English top-flight and in Europe to the extensive work of the Sharks Community Trust, there are so many ways we can work to make this partnership a success for everyone involved.”