Instagram and Facebook have become increasingly important tools for inspiring supporters to engage … [+] in peer-to-peer fundraising campaigns. (Photo Illustration by Avishek Das/SOPA Images/LightRocket via Getty Images) SOPA Images/LightRocket via Getty Images The pandemic has taken a huge bite out of the revenue generated by alternative peer-to-peer fundraising programs […]

Did you know the fortune cookie doesn’t actually originate from China? It was brought to the US by the Japanese! The truth is they are rarely found in China. But that is often the case for old wives tales and received wisdom – they often take on lives of their […]

The advertising and media industry, like many, have taken a hit from the Covid-19 pandemic. But, unlike a host of others, it’s been fragile for a number of years. Global advertising spend is forecasted to fall by 9.1% by 2021. Advertising agencies are faced with shorter consumer attention spans, plummeting […]

NEW YORK—While IAB reports “light at the end of the tunnel” for the likes of digital advertising, the outlook for traditional media does not look so rosy. Buyers expect an average estimated -8% ad spend across all media channels, with linear TV in particular down 24% in 2020. IAB projects […]

One study of four US cities found that overall advertising density was two- to four-times higher in low-income postal codes than in high-income ones. This is in large part because the land there is cheaper. Wealthier areas are also more likely to be deemed to have conservation or heritage value, […]

Procter & Gamble says it can “turn the stressed life into your best life” in recent ads for StressBalls gumdrops, whose ingredients include ashwagandha extract and valerian root extract. Nature’s Bounty, a wellness company, promises a way for its customers to “find peace” in new ads for Stress Comfort gummies, […]

Founder & CEO at Kochava, the leading mobile attribution platform and mobile data marketplace. 20+ yrs as a technology innovator and leader. Getty Just like the world we’re living in, there is a good deal of uncertainty in digital advertising right now. In the middle of the current pandemic, the adtech […]

Jack Greiner Published 2:29 p.m. ET Aug. 18, 2020 | Updated 2:29 p.m. ET Aug. 18, 2020 CLOSE Jack Greiner, attorney for Graydon (Photo: Provided, Provided) The issue of “keyword advertising” – a concept unique to the internet – continues to generate court decisions.  And in the most recent decision, Goliath […]

Visual mediums like television, movies, and photography, have too often fallen short of meaningful representation. However, body positivity is turning a corner in the media and fashion industry; authenticity in LGBTQ+ imagery is becoming vital to creating truly representative images, and Black representation in visual media is on the minds […]

eTurboNews Syndication: Pune, Maharashtra, India, August 14 2020 (Wiredrelease) MarketResearch.Biz –: The recent report posted via MarketResearch.Biz on In-game Advertising market offers critical market insights in conjunction with targeted segmentation evaluation. The report examines key using elements which might be anticipated to drive the increase of the market. Global In-game […]

Big advertising agencies have shed employees, but some smaller independents and in-house brand teams are still hiring. As clients prioritize diversity and inclusion, headhunters are looking beyond “cookie-cutter” candidates with traditional portfolios or experience. To find work again, laid-off ad pros will have to reinvent themselves, learn new skills, and […]

Advertising has come a long way from “Mad Men” executives and glossy billboards. In the digital age, advertising predominantly takes place online, and in ways you may not even be aware of. What was once aggressive popup boxes with flashing lights is now ultrasubtle messages, carefully placed among social media […]