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Instagram and Facebook have become increasingly important tools for inspiring supporters to engage … [+] in peer-to-peer fundraising campaigns. (Photo Illustration by Avishek Das/SOPA Images/LightRocket via Getty Images) SOPA Images/LightRocket via Getty Images The pandemic has taken a huge bite out of the revenue generated by alternative peer-to-peer fundraising programs […]
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Did you know the fortune cookie doesn’t actually originate from China? It was brought to the US by the Japanese! The truth is they are rarely found in China. But that is often the case for old wives tales and received wisdom – they often take on lives of their […]
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Idea VrctorStock Just imagine a professional wrestler as editor of The New York Times or a package designer as head of Goldman Sachs. Far-fetched? But that’s exactly what happens in advertising. The people on the top never wrote a tagline, or produced an ad. When J. Walter Thompson founded the […]
The advertising and media industry, like many, have taken a hit from the Covid-19 pandemic. But, unlike a host of others, it’s been fragile for a number of years. Global advertising spend is forecasted to fall by 9.1% by 2021. Advertising agencies are faced with shorter consumer attention spans, plummeting […]
Progressive Corp.’s advertising team met several weeks ago to plan a coming commercial that shows the insurance giant’s pitchwoman, Flo, fleeing a bowling alley to help someone whose car was mangled by a falling basketball hoop. A debate broke out on the video call over a sensitive issue: Should the […]
In the early days of the internet, a business could make a lot of money by selling ads to a new and willing market. Marketers flocked online to experience this new targeted form of outreach. However, with time, ads became obnoxious, prompting many users to start installing add-ons to their […]
Xaxis surveyed 107 agency and advertiser participants, and 25 publishers and media owners to understand the drivers, challenges and adoption of programmatic audio. Mobile devices are believed to have the highest audience reach, according to the Programmatic Audio Playbook for marketeers launched by Xaxis. As per the survey, despite the […]
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New approaches that reward consumers for time spent can unlock growth. getty Gaming apps are experiencing their biggest year yet, fueled by record levels of app downloads and consumer spending. Mobile app usage across all categories grew 40% year-over-year with Gaming apps leading the way, according to data from app […]
AT&T and Verizon have spent billions to buy media and tech companies to restart their businesses and change the way advertising is sold, but are far from having realized that strategy. Verizon has since written down the value of its media properties while AT&T is now reportedly selling parts of […]
The most digitally-advanced brands have performed well this year, despite the challenges facing all of us, writes Karol Smith, Global Head of Advertiser Experience from Cavai. But most brands will need to leverage innovative advertising formats in order to stay ahead We all know by now that there have been silver linings […]
In digital advertising, good decisions are driven by meaningful data. But today’s advertisers are faced with an abundance of it. It used to be that more data was better, but now, businesses are extracting such a wide variety from such a broad spectrum of sources, just knowing where to start […]
Digital advertising is increasingly being adopted by brands in order to chart an effective communication strategy The rise in consumption of digital media across the country has forced organisations to think ‘digital.’ “Indian government had never indulged in digital advertising, however, this year we had to issue a policy where […]
September is Marketing and Branding Month at Inman. That means we’re talking to the chief marketing officers at major brokerages about how the pandemic is changing their jobs and what it means for agents. We’re publishing a suite of tactical Inman Handbooks for marketing on digital portals. And we’re looking […]
NEW YORK—While IAB reports “light at the end of the tunnel” for the likes of digital advertising, the outlook for traditional media does not look so rosy. Buyers expect an average estimated -8% ad spend across all media channels, with linear TV in particular down 24% in 2020. IAB projects […]
(Bloomberg) — Clicks Group Ltd. will close all shops for a day and said a senior executive quit after South Africa’s biggest pharmacy chain became engulfed in an anti-racism protest against a controversial hair-product advertisement. © Photographer: LUCA SOLA/AFP Economic Freedom Fighters (EFF) supporters gesture during a picket outside the […]
One study of four US cities found that overall advertising density was two- to four-times higher in low-income postal codes than in high-income ones. This is in large part because the land there is cheaper. Wealthier areas are also more likely to be deemed to have conservation or heritage value, […]
The big picture: The efforts of the OECD to get almost 140 governments on board with a new global framework for taxation have mostly prevented a patchwork of national measures. However, some European countries aren’t willing to wait, which is why tech giants like Amazon, Apple, and Google have now […]
WASHINGTON—When it comes to the current advertising market, local TV and radio stations are at a competitive disadvantage compared to digital technology powerhouses like Google, Facebook and YouTube, according to the NAB. These comments came from NAB President and CEO Gordon Smith in a filing submitted to the House Judiciary […]
At the same time, Xandr has been more closely aligned with WarnerMedia ad sales efforts. Xandr was brought under WarnerMedia in a reorganization in April and the two teams went to market together for the first time in this year’s upfront negotiations. The goal of Xandr from the onset was […]
AT&T Inc, an American multinational conglomerate holding company, is in discussions to sell its digital advertising unit Xandr, the Wall Street Journal reported citing people familiar with the matter, sending its shares down over 1% on Tuesday. “Discussions are at an early stage and may not ultimately result in a […]
The owner of Keegan Ales Brewery in Kingston spoke with the state Liquor Authority this week. Beacon musician Andy Stack talks about how the coronavirus has impacted his work Click to expand UP NEXT After hanging up the phone, Tommy Keegan rewrote his radio advertising and plotted changes to his […]
Key Insights: More time and space to pitch ideas has led to more creativity and risk-taking. It’s better to be controversial and memorable than safe and forgettable. The J.M. Smucker Company admits that some of its past advertising hasn’t been all that great. Maybe even a bit boring. Too many […]
Mark Read, CEO of WPP Group, the largest global advertising and public relations agency. toby melville/Reuters The chief executive of one of the world’s biggest advertising groups has been forced to apologize after misspeaking during a financial update and sparking a row over ageism. Mark Read, 53, who took over […]
Procter & Gamble says it can “turn the stressed life into your best life” in recent ads for StressBalls gumdrops, whose ingredients include ashwagandha extract and valerian root extract. Nature’s Bounty, a wellness company, promises a way for its customers to “find peace” in new ads for Stress Comfort gummies, […]
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Founder & CEO at Kochava, the leading mobile attribution platform and mobile data marketplace. 20+ yrs as a technology innovator and leader. Getty Just like the world we’re living in, there is a good deal of uncertainty in digital advertising right now. In the middle of the current pandemic, the adtech […]
Jack Greiner Published 2:29 p.m. ET Aug. 18, 2020 | Updated 2:29 p.m. ET Aug. 18, 2020 CLOSE Jack Greiner, attorney for Graydon (Photo: Provided, Provided) The issue of “keyword advertising” – a concept unique to the internet – continues to generate court decisions. And in the most recent decision, Goliath […]
Visual mediums like television, movies, and photography, have too often fallen short of meaningful representation. However, body positivity is turning a corner in the media and fashion industry; authenticity in LGBTQ+ imagery is becoming vital to creating truly representative images, and Black representation in visual media is on the minds […]
eTurboNews Syndication: Pune, Maharashtra, India, August 14 2020 (Wiredrelease) MarketResearch.Biz –: The recent report posted via MarketResearch.Biz on In-game Advertising market offers critical market insights in conjunction with targeted segmentation evaluation. The report examines key using elements which might be anticipated to drive the increase of the market. Global In-game […]
Big advertising agencies have shed employees, but some smaller independents and in-house brand teams are still hiring. As clients prioritize diversity and inclusion, headhunters are looking beyond “cookie-cutter” candidates with traditional portfolios or experience. To find work again, laid-off ad pros will have to reinvent themselves, learn new skills, and […]
Advertising has come a long way from “Mad Men” executives and glossy billboards. In the digital age, advertising predominantly takes place online, and in ways you may not even be aware of. What was once aggressive popup boxes with flashing lights is now ultrasubtle messages, carefully placed among social media […]