Xaxis surveyed 107 agency and advertiser participants, and 25 publishers and media owners to understand the drivers, challenges and adoption of programmatic audio. Mobile devices are believed to have the highest audience reach, according to the Programmatic Audio Playbook for marketeers launched by Xaxis. As per the survey, despite the […]
audio
Perhaps it’s appropriate that Labor Day, which celebrates the contributions and achievements of the American labor union and the workers who make our nation tick, has evolved in modern times into a major consumer sales event. And despite the weirdness of living through a pandemic, this year is no exception. […]