– By Sydnee Gatewood Iconic department store chain Macy’s Inc. (NYSE:M) reported its second-quarter results before the opening bell on Wednesday. The New York-based retailer, which also owns the Bloomingdale’s and Bluemercury brands, posted an adjusted loss of 81 cents per share. This was better than the loss of $1.77 […]

Founder & CEO at Kochava, the leading mobile attribution platform and mobile data marketplace. 20+ yrs as a technology innovator and leader. Getty Just like the world we’re living in, there is a good deal of uncertainty in digital advertising right now. In the middle of the current pandemic, the adtech […]

Visual mediums like television, movies, and photography, have too often fallen short of meaningful representation. However, body positivity is turning a corner in the media and fashion industry; authenticity in LGBTQ+ imagery is becoming vital to creating truly representative images, and Black representation in visual media is on the minds […]

Chipotle Mexican Grill announced Monday it is leveraging its new fundraising technology to help support under-resourced students returning to school. Through its first-ever digital fundraising program, Chipotle will support students across the country by donating 33 percent of fundraiser event sales back to local educational organizations using unique promotional codes. […]

Jeep’s latest digital campaign is “Jeep Top Canine” on social media. FCA Olivier Francois is one of the acknowledged masters of making creative, fetching and impactful commercials for television, especially in the decade’s worth of Super Bowl TV advertisements that he’s produced for Fiat Chrysler Automotive, where he is chief […]

© Provided by The Financial Express Digital advertising is increasingly being adopted by brands in order to chart an effective communication strategy The rise in consumption of digital media across the country has forced organisations to think ‘digital.’ “Indian government had never indulged in digital advertising, however, this year we […]

Today, CVS Pharmacy is introducing a new advertising platform, CVS Media Exchange, or as it’ll be known for short, cMx. The CVS Media Exchange will cater to CPG brands, and allow them a chance to “efficiently reach existing and potential customers,” according to a statement from the company. Brands using […]