Digital advertising is increasingly being adopted by brands in order to chart an effective communication strategy The rise in consumption of digital media across the country has forced organisations to think ‘digital.’ “Indian government had never indulged in digital advertising, however, this year we had to issue a policy where […]
digital
The big picture: The efforts of the OECD to get almost 140 governments on board with a new global framework for taxation have mostly prevented a patchwork of national measures. However, some European countries aren’t willing to wait, which is why tech giants like Amazon, Apple, and Google have now […]
WASHINGTON—When it comes to the current advertising market, local TV and radio stations are at a competitive disadvantage compared to digital technology powerhouses like Google, Facebook and YouTube, according to the NAB. These comments came from NAB President and CEO Gordon Smith in a filing submitted to the House Judiciary […]
AT&T Inc, an American multinational conglomerate holding company, is in discussions to sell its digital advertising unit Xandr, the Wall Street Journal reported citing people familiar with the matter, sending its shares down over 1% on Tuesday. “Discussions are at an early stage and may not ultimately result in a […]
– By Sydnee Gatewood Iconic department store chain Macy’s Inc. (NYSE:M) reported its second-quarter results before the opening bell on Wednesday. The New York-based retailer, which also owns the Bloomingdale’s and Bluemercury brands, posted an adjusted loss of 81 cents per share. This was better than the loss of $1.77 […]
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Founder & CEO at Kochava, the leading mobile attribution platform and mobile data marketplace. 20+ yrs as a technology innovator and leader. Getty Just like the world we’re living in, there is a good deal of uncertainty in digital advertising right now. In the middle of the current pandemic, the adtech […]
Visual mediums like television, movies, and photography, have too often fallen short of meaningful representation. However, body positivity is turning a corner in the media and fashion industry; authenticity in LGBTQ+ imagery is becoming vital to creating truly representative images, and Black representation in visual media is on the minds […]
Chipotle Mexican Grill announced Monday it is leveraging its new fundraising technology to help support under-resourced students returning to school. Through its first-ever digital fundraising program, Chipotle will support students across the country by donating 33 percent of fundraiser event sales back to local educational organizations using unique promotional codes. […]
Walmart Inc. says a deal for TikTok could potentially benefit the retail giant’s e-commerce, marketplace and advertising businesses. Walmart WMT, +2.68% shares jumped 4.5% on Thursday after it was revealed that the retailer is teaming up with Microsoft Corp. MSFT, +1.02% on a bid for the video sharing site. “The […]
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Jeep’s latest digital campaign is “Jeep Top Canine” on social media. FCA Olivier Francois is one of the acknowledged masters of making creative, fetching and impactful commercials for television, especially in the decade’s worth of Super Bowl TV advertisements that he’s produced for Fiat Chrysler Automotive, where he is chief […]
© Provided by The Financial Express Digital advertising is increasingly being adopted by brands in order to chart an effective communication strategy The rise in consumption of digital media across the country has forced organisations to think ‘digital.’ “Indian government had never indulged in digital advertising, however, this year we […]
Today, CVS Pharmacy is introducing a new advertising platform, CVS Media Exchange, or as it’ll be known for short, cMx. The CVS Media Exchange will cater to CPG brands, and allow them a chance to “efficiently reach existing and potential customers,” according to a statement from the company. Brands using […]