The advertising and media industry, like many, have taken a hit from the Covid-19 pandemic. But, unlike a host of others, it’s been fragile for a number of years. Global advertising spend is forecasted to fall by 9.1% by 2021. Advertising agencies are faced with shorter consumer attention spans, plummeting […]
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I double majored in college in marketing and music performance. Oddly, my music degree prepared me best for being an advisor. Why? First, when I made a contract to perform at an event, it was often the first time the client had ever hired a musician. This required helping the […]