At the same time, Xandr has been more closely aligned with WarnerMedia ad sales efforts. Xandr was brought under WarnerMedia in a reorganization in April and the two teams went to market together for the first time in this year’s upfront negotiations. The goal of Xandr from the onset was […]
Drops
Advertisers dropped away even as STV said its audience had grown at record speed, as people stuck at home turned to their TVs and laptops for company in the first six months of the year. The Scottish broadcaster saw its TV audience figures soar 12%, and growth continued even as […]
Dive Brief: Back-to-school advertising this year has fallen 70% on national television as U.S. retailers pull back on their promotional activities. Retailers spent $23 million on back-to-school ads from June 22 to Aug. 8, compared with $76 million a year earlier, according to Kantar data. Only six retailers are advertising […]
Text size There may be further risk to the stock because of geopolitical tension between China and the U.S. Dreamstime Micron Technology executives said late Wednesday at a BMO Capital Markets chips conference that the company wouldn’t be able to ship to Huawei after Sept. 14, which caused at least […]