In the early days of the internet, a business could make a lot of money by selling ads to a new and willing market. Marketers flocked online to experience this new targeted form of outreach. However, with time, ads became obnoxious, prompting many users to start installing add-ons to their […]
Marketers
As digital identifiers that have enabled audience targeting online go by the wayside—from the demise of third-party cookies to Apple’s IDFA-related changes—new solutions and measurement tactics must—and will—evolve. And so will the ways in which marketers evaluate different advertising channels in light of these changes. Here four criteria that marketers […]
Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment Marketers in Latam estimate a period of less than 6 months for the recovery of advertising investment 3/3 SLIDES 85% of marketers declare that they have reduced their investment in advertising since the […]