Dive Brief: Back-to-school advertising this year has fallen 70% on national television as U.S. retailers pull back on their promotional activities. Retailers spent $23 million on back-to-school ads from June 22 to Aug. 8, compared with $76 million a year earlier, according to Kantar data. Only six retailers are advertising […]

NEW YORK, Aug. 20, 2020 /PRNewswire/ — The National Advertising Division (NAD) of BBB National Programs today launched its NAD Complex Track advertising challenge process, a new customized option to support complex cases with greater transparency and more predictable scheduling. This launch comes just four months after the new expedited […]