In the early days of the internet, a business could make a lot of money by selling ads to a new and willing market. Marketers flocked online to experience this new targeted form of outreach. However, with time, ads became obnoxious, prompting many users to start installing add-ons to their […]
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Financial management provides a framework for pursuing synergy between the functional responsibilities and financial resources of the business organization. In the modern business world, it involves embracing flexible monetary policies, integrative financial systems and strategic decision models capable of maximizing wealth generation. Efficiency Financial management in the modern business world […]
As digital identifiers that have enabled audience targeting online go by the wayside—from the demise of third-party cookies to Apple’s IDFA-related changes—new solutions and measurement tactics must—and will—evolve. And so will the ways in which marketers evaluate different advertising channels in light of these changes. Here four criteria that marketers […]
(CNN) — Facebook says its ability to serve ads to iPhone users will be significantly curtailed by Apple’s latest software update. Apple’s new operating system, iOS 14, places additional restrictions on user data that make it harder to serve them with targeted ads, Facebook said in a note to developers […]