At the same time, Xandr has been more closely aligned with WarnerMedia ad sales efforts. Xandr was brought under WarnerMedia in a reorganization in April and the two teams went to market together for the first time in this year’s upfront negotiations. The goal of Xandr from the onset was […]
Xandr
AT&T Inc, an American multinational conglomerate holding company, is in discussions to sell its digital advertising unit Xandr, the Wall Street Journal reported citing people familiar with the matter, sending its shares down over 1% on Tuesday. “Discussions are at an early stage and may not ultimately result in a […]