US podcast ad spend is still set to surpass $1 billion next year. The continued interest in podcast advertising is due in part to the industry overcoming earlier challenges that made ads less measurable. Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable […]

This is materially higher than the $128 billion issued last year, although almost $90 billion of that was issued in the last quarter. “With the impact of the pandemic still unfolding and there being no assured means of anticipating what lies ahead, forecasts will continue to change,” Mr Nicholl told […]